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Endemol Shine Beyond’s ICON Network Teams with the SUBWAY® brand for New Digital Series ‘#LifestyleGoals’

May 5, 2016 - Today, Endemol Shine Beyond’s ICON Network, a global beauty and lifestyle destination helmed creatively by digital pioneer Michelle Phan, launched a new digital series, “#LifestyleGoals” featuring Promise Phan, NataliesOutlet and Sofia Styled.

The new series, “#LifestyleGoals,” follows three YouTube influencers as they come together for one epic weekend of collaboration in Los Angeles, Calif. Digital creators Promise Phan, NataliesOutlet, and Sofia Styled are known to millions of fans for their perfectly curated YouTube channels featuring makeover, hack, and DIY videos. “#LifestyleGoals” gives fans a glimpse behind the channel to witness the real, raw, and authentic lives of these social media stars.

The SUBWAY ® brand joins the series as a national brand partner and is integrated throughout “#LifestyleGoals” as the creator’s restaurant of choice for fresh food on the go.

“In the ever-changing landscape of digital, we’ve come to know and love the authenticity of creators,” said Bonnie Pan, President of Endemol Shine Beyond USA. “We’re thrilled to have the SUBWAY ® brand join us on this unique series, where we move past what you see on screen and take fans on a journey, into the real lives of these digital influencers as they explore a new environment and build new relationships through collaboration.”

Over the course of the 8 episode series, these digital creators will collaborate with influencers including Instagram sensation and nail artist Bana Jarjour of Banicured, dance guru Mandy Jiroux, and popular lifestyle Vlogger Melanie Murphy, to find video inspiration on a Hollywood hike, tell top-secret stories over manicures, and celebrate an incredible weekend with an exclusive fan party.

“#LifestyleGoals” expands on the videos and tutorials each creator is famous for - revealing the heartwarming, hilarious, and hard-working moments that define them. Fans will get to know these influencers, and their personal and professional #LifestyleGoals better than ever.

Throughout the series, content from “#LifestyleGoals” will be available across the ICON Network and as well as directly on the digital creator’s personal YouTube channels and social pages, along with supplementary stories and content across ICON social channels.

Formerly Endemol Beyond, Endemol Shine Beyond is an award-winning global digital production and distribution studio specializing in premium online content and channels, as well as brand integration and talent partnerships. Endemol Shine Beyond is part of global content creator, producer and distributor Endemol Shine Group. In addition to ICON Network, Endemol Shine Beyond USA recently launched eSports and gaming SMASHER Network with flagship series “Legends of Gaming,” which is set to debut its second season next month.  Endemol Shine Beyond USA content is available across more than 20 platforms including YouTube, Roku, TiVo, DailyMotion, Vessel and Amazon Fire TV.


Further information
Joe Schlosser
Tel:  310.691.7215
[email protected]

About Endemol Shine North America
Endemol Shine North America delivers world-class content and compelling storytelling to multiple platforms in the U.S. and across the globe. Endemol Shine North America is part of Endemol Shine Group, the newly launched global content creator, producer and distributor with a diverse portfolio of companies that are behind some of the most prominent hit television formats and series in the world.

Its Endemol Shine Studios division develops and produces original scripted television programming in the U.S. for global exploitation and Endemol Shine Latino oversees all Spanish-language sales and development in both the U.S. and now across all of Latin America. Subsidiary production companies include Authentic Entertainment, Original Media, True Entertainment and 51 Minds Entertainment. In addition, Endemol Shine North America has a strategic partnership with Ryan Seacrest Productions.

Endemol Shine Group’s companies in North America are behind such hit series as Big Brother (CBS), The Biggest Loser (NBC), Hell on Wheels (AMC), Ink Master (Spike), Kingdom (DirecTV), MasterChef (FOX), MasterChef Junior (FOX), Restaurant Startup (CNBC), Swamp People (History), The Real Housewives of Atlanta (Bravo), Steve Harvey (NBCU), T.I. & Tiny: The Family Hustle (VH1), Steve Austin’s Broken Skull Challenge (CMT) and upcoming Hunted (CBS), Superhuman (FOX) and I’m Dying Up Here (Showtime).

Endemol Shine Beyond USA is a Premium Content Network whose content is available across more than 20 platforms including YouTube, Roku, TiVo, DailyMotion, Vessel and Amazon Fire TV. Endemol Beyond is the first Premium Channel Network with hubs in the US, UK, Germany, France, Italy and Spain, with plans to expand into Asia, Latin America and Central and Eastern Europe.

Endemol Shine Beyond USA produces and distributes premium-quality online content starring influential talent such as global music sensation Pitbull across lifestyle, comedy, reality and music-themed digital networks. Together Endemol Shine Beyond and digital pioneer Michelle Phan recently launched ICON, the first worldwide Premium Lifestyle Network. ICON is an online global destination featuring a prolific slate of original programming in beauty, fashion, wellness, DIY, food, human interest stories and travel. Endemol Shine Beyond USA’s new eSports and gaming network SMASHER launched last fall with the debut of “Legends of Gaming.” Visit GetBeyond.US

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