Shine Group Unveils Shine America
Shine Group unveils Shine America, a new Identity for U.S.-based companies new name to reflect Shine Group’s commitment to deliver compelling domestic programming with Worldwide appeal.
Shine Group, one of the world’s foremost multinational entertainment companies, introduced its new company name and logo for its United States businesses. As part of the rebrand, Shine Americas, Shine USA and Reveille will combine to form the newly-created Shine America.
The company’s new name and corresponding logo will add clarity in the U.S. market, where Shine America will continue to produce compelling programming across all entertainment platforms; and will further align the U.S.-based business with the international peer companies of the Shine Group.
Carl Fennessy, Shine America CEO, and Eden Gaha, Shine America President, said: “Combining the talented team at Shine America, with such a powerhouse in Shine Group, affords us the unique opportunity to create and produce exceptional programming for U.S. entertainment while simultaneously reaching a global marketplace.”
Elisabeth Murdoch, Shine Group CEO and Chairman added: “This feels like a new chapter for Shine in the United States. As Shine Group has evolved, so have the team and businesses in the U.S. and to bring it under the new banner of Shine America reflects the new dynamism within the business and the ambitions shared with colleagues across the group.”
Shine Group’s expansion into the U.S. began in 2008 with the acquisition of Reveille, whereby Shine Group established its U.S. production arm and added to its catalogue the library of Reveille’s successful scripted and unscripted programming, including The Tudors, the U.S. version of The Office and The Biggest Loser.