'The Biggest Loser' Season 15 to Feature Partnerships With Leading Brands and Charities
October 14, 2013 – NBC and Shine America's hit series “The Biggest Loser” returns for its 15th season Tuesday, October 15 (8-9 p.m. ET/PT) and is joining forces with some of the nation's leading brands and charities to raise awareness and get America healthy.
Brita® Water Filters, Subway® restaurants, Ford, Jennie-O®, Planet Fitness and General Mills are all participating in the upcoming season with multi-platform integrations and licensing partnerships.
"As ‘The Biggest Loser’ continues its on-going effort to fight obesity, providing our brand partners with a creative multi-platform experience to authentically communicate their messages has proven to be effective season after season," says Monica Austin, SVP, Business and Brand Development, Shine America. “Our partners have played an integral role in making 'The Biggest Loser’ a respected brand that both educates and inspires our viewers to get active and live healthier lives.”
“We are excited to welcome season 15 of ‘The Biggest Loser’ with our advertising partners once again," said Jim Hoffman, Executive Vice President, Network Entertainment Sales and Marketing, NBCUniversal. "The show is a great platform for clients to seamlessly integrate their products and extend their brand’s reach beyond the screen, while motivating audiences across the nation to engage in healthy living.”
Ford Warriors in Pink®, the program created by Ford Motor Company to raise awareness and funds in the fight against breast cancer, continues its 20-year quest to keep the subject of breast cancer a part of everyday life. Partnering with “The Biggest Loser” for a second season, Ford will launch a multi-platform integration including on-air segments, digital videos, a commercial and a print campaign driving awareness to the fight against breast cancer.
The SUBWAY® brand returns for its biggest season yet with a surprise workout led by NASCAR driver Carl Edwards, who is part of the SUBWAY® Famous Fan team. The first-ever SUBWAY® commercial to feature “The Biggest Loser” contestants is set to launch this month with last season’s winner Danni Allen, fan-favorite season 11 contestant Courtney Crozier, and Jared “The SUBWAY® Guy” Fogle, who is celebrating his 15th anniversary of losing and keeping off over 245 pounds.
Planet Fitness returns for its third season and will provide gym equipment and sponsor a show challenge, and the brand will be featured in multiple episodes including eliminated contestants working out at gyms near their homes. Planet Fitness members also are invited to join premiere viewing parties at participating local Planet Fitness clubs. Additionally, coming soon, Planet Fitness also will be offering Biggest Loser-branded workout classes as part of Planet Fitness' “PE@PF” classes.
For the first time in series history, licensee partner “The Biggest Loser RunWalk” will host an in-show Mud Run and first-ever triathlon where each contestant swims a 1/2 mile, bikes 12 miles and runs over three miles as the last challenge before the live finale.
Set to premiere Tuesday, October 15 (8-9 p.m. ET/PT) on NBC, “The Biggest Loser” returns bringing 15 inspiring contestants including the show’s first celebrity player, Ruben Studdard, an uplifting “Second Chances” theme and new creative elements to ignite season 15 of the popular series. This season’s inspiring theme will be seen through the compelling stories of the contestants, all on their own unique journeys to reclaim their health and re-write their futures.
On the trainer side, new creative elements are being introduced this season that give Bob Harper, Jillian Michaels and Dolvett Quince more powerful roles. For the first time ever in the show’s history, trainers sat in on casting sessions and helped select the new contestants. Also, the trainers will be empowered with a “trainer save” in season 15, allowing each one to save one eliminated contestant from going home.
Recognizing the seamless integration opportunities, brands have chosen to highlight their products on “The Biggest Loser” ever since the show first premiered in 2004, with SUBWAY® restaurants and Jennie-O® joining the show in season 3, Brita® Water Filters in season 5 and General Mills in season 7.