Endemol Shine Brand Partnership Group and American Girl® Cook Up Fun For All With "MasterChef Junior" Promotional Agreement Across All Media
Feb. 17, 2015 - Endemol Shine Brand Partnership Group announced today a promotional agreement with American Girl and MASTERCHEF JUNIOR spanning television, film and digital that kicks off during tonight’s all-new episode of MASTERCHEF JUNIOR, airing 8:00-9:00 PM ET/PT on FOX.
In the episode, entitled “The Crème de la Crème…Brûlée,” viewers will meet American Girl’s 2015 Girl of the Year™, Grace Thomas™ and get a sneak peek at the new full-length movie, “An American Girl: Grace Stirs Up Success.”
“MasterChef Junior is pleased to team up with American Girl given the aspirational aspects of both of these strong brands,” said Vivi Zigler President, Shine 360° & Digital, Shine America. “We hope our collective fans will enjoy seeing the two crossover in such a unique way.”
“American Girl is excited to feature MasterChef Junior in our new 2015 Girl of the Year movie,” said Kathy Monetti, Senior Vice President-Marketing for American Girl. “It adds a fun, new element that we know our young fans will love.”
In “An American Girl: Grace Stirs Up Success,” Grace (Olivia Rodrigo) takes a culinary journey as a contestant on a fictionalized baking version of MASTERCHEF JUNIOR and comes face-to-face with MASTERCHEF JUNIOR judge Joe Bastianich. Bastianich brings his signature tough-love attitude as he evaluates the young baker’s performance in the kitchen. The movie was filmed on the MASTERCHEF set in summer 2014 and will be released on Blu-ray™, DVD and Digital HD from Universal Pictures Home Entertainment supported with a major marketing campaign in summer 2015.
Grace’s journey with MASTERCHEF JUNIOR continues with her online journal, where Grace shares her behind-the-scenes stories of what it was like to be backstage and compete as a contestant on the show.
To see the full Grace movie trailer with scenes featuring MASTERCHEF JUNIOR and the In the Mix with Grace online journal, visit www.americangirl.com/girloftheyear.
To learn more about Grace and the Girl of the Year™ line, go to americangirl.com, Facebook at facebook.com/americangirl, Twitter at twitter.com/american_girl, Pinterest at pinterest.com/agofficial, and American Girl’s Instagram page at instagram.com/americangirlbrand.
MasterChef Junior is produced by Endemol Shine North America and One Potato Two Potato, and is based on a format created by Franc Roddam. Shine International handles distribution for the MasterChef format. Elisabeth Murdoch, Eden Gaha, Paul Franklin, Robin Ashbrook, Gordon Ramsay, Adeline Ramage Rooney, Patricia Llewellyn and Ben Adler serve as executive producers.