Adrian Sexton Named Chief Operating Officer For Endemol Beyond USA
March 19, 2015 - Endemol Beyond USA, the premium channel network and digital division of Endemol Shine North America, has added to its leadership team, appointing former Lionsgate and Participant Media executive Adrian Sexton as its Chief Operating Officer.The announcement was made today by Will Keenan, President, Endemol Beyond USA.
Sexton, formerly head of digital at Participant Media, will oversee building new strategic partnerships and investments, business development, strategy, sales and distribution opportunities for the premium channel network. Sexton is based in the company’s Los Angeles office.
Endemol Beyond USA was one of the fastest-growing and award-winning digital networks of 2014. As a Premium Channel Network (PCN), Endemol Beyond USA content is available across more than 20 platforms including YouTube, Yahoo, AOL, Roku, TiVo, DailyMotion and Amazon Fire TV. Endemol Beyond USA produces and distributes premium-quality, online content starring influential talent such as Pitbull, Michelle Phan, Brittany Furlan, Drea De Matteo and Andy Milonakis across lifestyle, comedy, reality and music-themed digital networks.
“Adrian’s wealth of experience in both digital and traditional media is the right fit for Endemol Beyond USA as we continue to pioneer the world’s first premium channel network that’s now home to some of the most influential talent and hottest content in the digital space,” said Keenan. “We’d be hard-pressed to find a more intelligent and hard-working executive to further develop our business.”
Sexton added, “With experience building digital businesses at independents like Lionsgate, Participant Media and multiple venture-backed start-ups, I was looking for a highly entrepreneurial media company that invests in new content, technologies and audiences. Endemol Beyond sits at this intersection of media and technology. Working closely with Will Keenan is a great complement to my business-building strengths.”
Sexton was previously Executive Vice President of Digital at Participant Media, where he was the architect behind the next generation social action network TakePart.com. Before that, he was head of digital and business development at Lionsgate, where he was part of the senior team managing major studio transactions and strategic deals with BMW, Google and Microsoft.
Sexton also recently held the position of Chief Developer Officer at Dynamics, Bain Capital Venture’s highest Series B investment in financial tech. Sexton is responsible for co-founding TAG Strategic and New Medici agencies, which worked with Ogilvy, Qualcomm, Universal, Fox and Sony, among others. He started his media career at Sony Television under Jon Feltheimer.
ABOUT ENDEMOL SHINE NORTH AMERICA
Endemol Shine North America delivers world-class content and compelling storytelling to multiple platforms in the U.S. and across the globe. Endemol Shine North America is part of Endemol Shine Group, the newly launched global content creator, producer and distributor with a diverse portfolio of companies in the U.S. that are behind some of the most prominent hit television formats and series in the world. Subsidiary production companies include Authentic Entertainment, Original Media, True Entertainment and 51 Minds Entertainment. Also part of the Endemol Shine Group family in North America is CORE Media Group, which has a separate capital structure and incorporates world-class development and production operations including 19 Entertainment and Sharp Entertainment.
Endemol Shine Group’s companies in North America are behind hit series including American Idol (FOX), Below Deck (Bravo), Big Brother (CBS), The Biggest Loser (NBC), Fake Off (TruTV) Hell on Wheels (AMC), Ink Master (Spike), It Takes a Church (GSN), Kingdom (DirecTV), Knife Fight (Esquire), Man v. Food (Travel), MasterChef (FOX), MasterChef Junior (FOX), Restaurant Startup (CNBC), Swamp People (History), The Real Housewives of Atlanta (Bravo), So You Think You Can Dance (FOX), Steve Harvey (NBCU), T.I. & Tiny: The Family Hustle (VH1), Steve Austin’s Broken Skull Challenge (CMT), Wipeout (ABC) and many more.
Endemol Beyond USA, one of the fastest-growing and award-winning digital networks of 2014, is part of the Endemol Shine Group. As a Premium Channel Network (PCN), Endemol Beyond USA content is available across more than 20 platforms including YouTube, Yahoo, AOL, Roku, TiVo, DailyMotion and Amazon Fire TV. Endemol Beyond is the first premium channel network with hubs in the US, UK, Germany, France, Italy and Spain, with plans to expand into Asia, Latin America and Central and Eastern Europe. Endemol Beyond USA produces and distributes premium-quality online content starring influential talent such as Pitbull, Michelle Phan, Brittany Furlan, Drea De Matteo and Andy Milonakis across lifestyle, comedy, reality and music-themed digital networks.