Blue Apron partners with FOX’s MASTERCHEF For Eighth Season of Cooking Competition Series
August 23, 2017 - Blue Apron is partnering with FOX’s competitive culinary series MASTERCHEF to give fans exclusive access to winning recipes inspired by the series’ top 10 contestants. Blue Apron collaborated with the series producer, Endemol Shine North America, to recreate recipes from MASTERCHEF episodes airing Wednesday, Aug. 23 (8:00 - 10:00PM ET/PT) on FOX through the finale on Wednesday, Sept. 20 (8:00 - 10:00PM ET/PT). Over five consecutive weeks, Blue Apron will feature a total of ten MASTERCHEF-inspired recipes - including two dishes from the season finale - across its two-person and four-person menus for home chefs to cook in their own kitchens and taste the dishes that crown the MASTERCHEF Season Eight winner. For the first time ever, fans can enjoy MASTERCHEF recipes that will be revealed on Blue Apron’s menu in real-time as the winning dishes are presented on-air.
This is the second strategic partnership between Endemol Shine North America and Blue Apron, which started with MASTERCHEF JUNIOR in this past spring. In April 2017, Blue Apron collaborated with Endemol Shine North America to develop a Mystery Box Challenge for MASTERCHEF JUNIOR Season Five, where the winning dish was made available for Blue Apron consumers at home, following the episode.
“Blue Apron’s partnership with MASTERCHEF JUNIOR earlier this spring was enthusiastically received by our customers and we’re excited to expand our relationship with MASTERCHEF to reach even more families across the country,” said Jared Cluff, Chief Marketing Officer at Blue Apron. “We're passionate about creating incredible cooking experiences and are thrilled for our growing community of home chefs to bring the excitement of the MASTERCHEF kitchen into their own home kitchens.”
"We could not be more excited to extend our relationship with Blue Apron to MASTERCHEF,” said Tamaya Petteway, Senior Vice President, Brand and Licensing Partnerships, Endemol Shine North America. “Together Blue Apron and MASTERCHEF share a mission to bring unique culinary experiences to homes across the country, and inspiring food lovers to elevate and create delicious meals. It’s a natural next step to deliver this new experience to our fans, and are eager to continue our relationship.”
Between August 24th and September 25th, 2017, fans can visit Blue Apron’s website to order recipes inspired by winning recipes from MASTERCHEF on both its two-person and four-person menus. Blue Apron will then deliver fresh, perfectly-portioned ingredients and step-by-step instructions for customers to cook the recipes at home. Blue Apron will also offer a chance to win a week long Caribbean culinary vacation on the MASTERCHEF Cruise.
Home chefs that order one or more MASTERCHEF-inspired recipes from Blue Apron’s menu for delivery during the first two weeks of September - delivery starting September 4th - will automatically be entered into a sweepstakes for a chance to win a seven-day getaway for two aboard the MASTERCHEF Cruise. From November 12th to 19th, the MASTERCHEFCruise will set sail from Fort Lauderdale to Turks & Caicos, Puerto Rico, St. Maarten, and The Bahamas. The winner and a guest will enjoy a one-week double occupancy cabin, plus onboard activities and MASTERCHEF live theater events.
To order Blue Apron’s MASTERCHEF-inspired recipes, please visit https://cook.ba/masterchef.
To learn more about the sweepstakes, including how to enter without making a purchase, go to https://cook.ba/sweeps; to learn more about the MASTERCHEF Cruise, go to www.masterchefcruise.com.
ABOUT BLUE APRON
Blue Apron’s mission is to make incredible home cooking accessible to everyone. Launched in 2012, Blue Apron is reimagining the way that food is produced, distributed, and consumed, and as a result, building a better food system that benefits consumers, food producers, and the planet. The company has developed an integrated ecosystem that enables the company to work in a direct, coordinated manner with farmers and artisans to deliver high-quality products to customers nationwide at compelling values. Blue Apron’s current products include Blue Apron Meals, Blue Apron Wine, the Blue Apron Market, and BN Ranch, a premium supplier of grass-fed beef and pasture-raised poultry.
ABOUT ENDEMOL SHINE NORTH AMERICA
Endemol Shine North America delivers world-class content and compelling storytelling to multiple platforms in the U.S. and across the globe. Endemol Shine North America is part of Endemol Shine Group, the global content creator, producer and distributor with a diverse portfolio of companies that are behind some of the most prominent hit television formats and series in the world.
Endemol Shine Group’s companies in North America are behind such hit series as Big Brother (CBS), Ink Master (Spike), Kingdom (AT&T Audience Network), MasterChef (FOX), MasterChef Junior (FOX), Swamp People (History), The Real Housewives of Atlanta (Bravo), T.I. & Tiny: The Family Hustle (VH1), Steve Austin’s Broken Skull Challenge (CMT), Billion Dollar Buyer (CNBC), Fear Factor (MTV), I'm Dying Up Here (Showtime) and upcoming Best.Cover.Ever. (YouTube), Page Six TV (Syndicated) and Trading Spaces (TLC).