Universo's "El Vato" Delivers Double Digit Growth With Season Two Premiere
August 29, 2017 - Sunday’s second season premiere of UNIVERSO’s first original scripted series “El Vato” delivered 96,000 total viewers and 68,000 adults 18-49, according to Nielsen. Starring Regional Mexican star El Dasa, the premiere episode grew +30% in total viewers and +36% among adults 18-49, vs. season one. The premiere ranked as the #1 program in Spanish-language cable at 10pm among adults 35-49.
“El Vato” is produced by Fernando Gaston for UNIVERSO, Sergio Lazarov for Endemol Shine Latino and Enrique Nuñez for Boomdog. The scripted dramedy, inspired by music star El Dasa’s incredible real life story, follows El Vato (El Dasa) and his friends as they continue fighting for their dreams in Los Angeles, in pursuit of a coveted spot in the Regional Mexican music world.
Source: NPX, Nielsen, UNVSO (8/27/17) El Vato; Sun 10p-11p vs. El Vato S1 (4/17/16); #1 in Hispanic cable Sunday 10p-11p Strict Daypart vs. competitors with A35-49 (GALA, DSE, DFAM, CINL, BEIE, FOXD, UDN); A18-49/P2+.
For more information, please visit http://www.nbcuniverso.com/now/el-vato, https://www.nbcumv.com/programming/universo and follow @UNIVERSOPR on Twitter. All future episodes of “El Vato” can be seen on UNIVERSO, the fastest growing Spanish-language entertainment cable network in the U.S , every Sunday at 10pm/9c.
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UNIVERSO is the fastest growing Spanish-language entertainment cable network in the U.S. bringing immersive original programming and the world’s top sports franchises to more than 40 million households. As one of the most widely available cable channels for U.S. Hispanic audiences, UNIVERSO delivers a thrilling mix of original scripted series, celeb-reality shows, mainstream signature series, blockbuster movies and exclusive sports action – including Liga MX, CONCACAF, Premier League, Confederations Cup, FIFA World Cup™, WWE and must-see live events on TV, online and mobile devices. UNIVERSO is part of NBCUniversal Telemundo Enterprises, a division of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation.