NYLON, Just Entertainment Studios and Endemol Beyond USA Team Up For Exclusive Multi-Platform Content, Cross-Promotion and First-Look Partnership
September 17, 2015 - NYLON, Just Entertainment Studios and Endemol Beyond USA, Endemol Shine North America’s Premium Content Network, have teamed up for an exclusive multi-platform partnership that includes a first-look development deal and cross-promotion for both Endemol Beyond USA and NYLON programming.
The announcement was made today by NYLON CEO Paul Greenberg, Just Entertainment Studios’ CEO Justin Hochberg and Adrian Sexton, Interim President and COO of Endemol Beyond USA.
Under the deal, Endemol Shine North America and Just Entertainment have a first-look at developing all NYLON content for potential scripted, unscripted and digital projects. Endemol Beyond USA and NYLON have also agreed to cross-distribute and cross-promote content across their various platforms, including YouTube, Facebook, Vessel and more. The companies will additionally work together to produce a new long-form series about NYLON. And NYLON is set to serve as the launch partner for Just Entertainment’s upcoming e-commerce series “She’s Gotta Have It,” which is being co-developed by ICON Network.
Together Endemol Beyond and digital pioneer Michelle Phan recently launched ICON, the first worldwide Premium Lifestyle Network. ICON is an online global destination featuring a prolific slate of original programming in beauty, fashion, wellness, DIY, food, human interest stories and travel.
“Working with two massively successful partners like Endemol Beyond USA and Just Entertainment, creates unique opportunities to expand on powerful existing franchises and build exciting new ones,” says NYLON CEO Paul Greenberg. “We can all expand our distribution and continue to reach our audiences wherever they are.”
“Every deal we make is about combining the best in class partners,” says Just Entertainment Studios’ Hochberg. “NYLON is an iconic brand. Paul Greenberg is a digital maverick. Bringing them together with Endemol Beyond will create dozens of global opportunities for Just Entertainment."
“We are excited to be joining creative forces with NYLON, one of the leading brands in pop culture and fashion,” says Endemol Beyond USA’s Sexton. “Both our premium lifestyle network ICON and upcoming pop culture-focused network LOOKSY fit seamlessly with NYLON’s popular multi-media and magazine efforts and we look forward to discovering innovative new content and creators together.”
Endemol Beyond USA is part of Endemol Shine Group’s global premium content network Endemol Beyond, which delivers over 1.8 billion monthly YouTube views over its global networks. Endemol Beyond USA’s gaming and sports network SMASHER launches October 7 with the premiere of “Legends of Gaming,” its first original series hosted by YouTube sensation Toby Turner (aka Tobuscus). LOOKSY, Endemol Beyond USA’s pop culture digital network is slated to launch in early 2016.
NYLON is a global multi-platform media company with digital, video, e-commerce, live event, influencer and print assets that focuses on pop culture, music, entertainment and fashion targeted at Millennial women. Just Entertainment, which is housed at Endemol Shine North America, is a television and new media studio focused on unscripted television, branded entertainment and digital content.
Endemol Shine North America/Endemol Beyond USA
(310) 691 7215
(212) 226-6454 X 41
NYLON LLC is a leading international provider of fashion, beauty, music and pop culture content for today’s Millennial women with major digital, print, social, influencer, e-commerce and live event assets. NYLON--launched in 1999 in New York, NY--has grown its dedicated cult following into a global multimedia audience. NYLON is backed by Los Angeles, CA-based Diversis Capital LLC, a North American private equity firm. For more information, go to www.nylon.com.
ABOUT ENDEMOL SHINE NORTH AMERICA
Endemol Shine North America delivers world-class content and compelling storytelling to multiple platforms in the U.S. and across the globe. Endemol Shine North America is part of Endemol Shine Group, the newly launched global content creator, producer and distributor with a diverse portfolio of companies in the U.S. that are behind some of the most prominent hit television formats and series in the world. Its Endemol Shine Latino division oversees all Spanish-language sales and development in both the U.S. and Mexico. And subsidiary production companies include Authentic Entertainment, Original Media, True Entertainment and 51 Minds Entertainment. In addition, Endemol Shine North America has a strategic partnership with Ryan Seacrest Productions.
Endemol Shine Group’s companies in North America are behind hit series including Below Deck (Bravo), Bullseye (FOX), Big Brother (CBS), The Biggest Loser (NBC), Fake Off (TruTV) Hell on Wheels (AMC), Ink Master (Spike), It Takes a Church (GSN), Kingdom (DirecTV), Knife Fight (Esquire), MasterChef (FOX), MasterChef Junior (FOX), Restaurant Startup (CNBC), Swamp People (History), The Island (NBC), The Real Housewives of Atlanta (Bravo), Steve Harvey (NBCU), T.I. & Tiny: The Family Hustle (VH1), Steve Austin’s Broken Skull Challenge (CMT), Wipeout (ABC) and many more.
Endemol Beyond USA, one of the fastest-growing and award-winning digital networks of 2014, is part of the Endemol Shine Group. As a Premium Content Network, Endemol Beyond USA content is available across more than 20 platforms including YouTube, Yahoo, AOL, Roku, TiVo, DailyMotion and Amazon Fire TV. Endemol Beyond is the first Premium Channel Network with hubs in the US, UK, Germany, France, Italy and Spain, with plans to expand into Asia, Latin America and Central and Eastern Europe. Endemol Beyond USA produces and distributes premium-quality online content starring influential talent such as Pitbull, Brittany Furlan, Drea De Matteo and Andy Milonakis across lifestyle, comedy, reality and music-themed digital networks. Together Endemol Beyond and digital pioneer Michelle Phan have recently launched ICON, the first worldwide Premium Lifestyle Network. ICON is an online global destination featuring a prolific slate of original programming in beauty, fashion, wellness, DIY, food, human interest stories and travel.