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Endemol Shine North America & Hasbro's Allspark Pictures to Develop Global Game Phenomenon "Guess Who?" Into TV Series

Studios Supersizing Popular Brand Into Engaging Entertainment Game Format

(October 10, 2019)—Endemol Shine North America is teaming with Hasbro’s Allspark Pictures to develop global phenomenon game “Guess Who?” into a new unscripted television format, it was announced today by Sharon Levy, President, Unscripted & Scripted Television, Endemol Shine North America.

The two studios have reimagined the classic identity guessing game into a wild, supersized new game show format for both the U.S. and international marketplace. In each episode, contestants make snap judgements based on intuition and clues in an effort to win cash prizes.

“‘Guess Who?’ is a game that I loved playing when I was growing up and that I’m now playing at home with my friends and family,” said Endemol Shine’s Levy. “We’ve re-imagined the show with our partners at Hasbro to create a game with knock-out visuals, huge surprises and hilarious reveals that’s just as fun to watch, as it is to play.”

“Guess Who has been a universally loved brand for the past 40 years and continues to win over new fans of every generation”, said Stephen Davis, EVP and Chief Content Officer for Allspark Pictures. “We are very excited to be working with Endemol Shine to expand the game’s fun-filled design into a highly entertaining game show the whole family can enjoy together.”

One of Hasbro’s most popular games of all time, “Guess Who?” originally launched in 1979 and has totalled more than $500 million in sales since. It’s sold in more than 28 countries worldwide and last year alone, “Guess Who?” sold more than 2 million units globally.

In the original guessing game, each Guess Who? player chooses a mystery character and then using yes or no questions, they try to figure out the other player’s mystery character. When they think they know who their opponent's mystery character is, players make a guess. If the guess is wrong, that player loses the game! Players can also challenge opponents to a series of games in the Championship Series, where the first player to win 5 games is the Guess Who? champion.

About Endemol Shine North America
Endemol Shine North America delivers world-class content and compelling storytelling to multiple platforms in the U.S. and across the globe. Endemol Shine North America is part of Endemol Shine Group, the global content creator, producer and distributor with a diverse portfolio of companies that are behind some of the most prominent hit television formats and series in the world.

Its Endemol Shine Latino division oversees all Spanish and Portuguese-language operations across Latin America, including newly launched studio Endemol Shine Boomdog, which produces original content for both the U.S. Hispanic and Mexican markets. Subsidiary production companies include Authentic Entertainment, Truly Original, and 51 Minds Entertainment.

Endemol Shine Group’s companies in North America are behind such hit series as Big Brother (CBS), Ink Master (Paramount Network), MasterChef (FOX), MasterChef Junior (FOX), Swamp People (History), The Real Housewives of Atlanta (Bravo), Below Deck & Below Deck: Mediterranean (Bravo), T.I. & Tiny: Friends and Family Hustle (VH1), Mira Quien Baila (Univision), Nicky Jam: El Ganador (Netflix), Trading Spaces (TLC), Deal or No Deal (CNBC), LOL (Amazon), as well as upcoming series Extreme Makeover: Home Edition (HGTV), The Biggest Loser (USA Network), LEGO Masters (FOX), Ripley (Showtime) and Utopia (Amazon).

About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play and Entertainment Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, MAGIC: THE GATHERING and POWER RANGERS, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 13 on the 2019 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past eight years. Learn more at, and follow us on Twitter (@Hasbro) and Instagram (@Hasbro).

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