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Banijay Rights Brings Hit Format DON’T to Mexico

EndemolShine Boomdog set to produce Mexican edition with TV Azteca

July 29, 2020 - Following the successful launch of DON’T in the U.S., Banijay Rights is bringing its hit comedic game show format to Mexico, teaming up with TV Azteca and EndemolShine Boomdog. The local adaption is set to start production this week.

Locally known as Don’t: No lo Hagas, the Mexican series will be hosted by presenter and comedian, Adal Ramones, and is expected to launch in September on national broadcaster, Azteca Uno.

Don’t is a physical comedy game show where families can win money by following one simple rule: Don’t do it. The show tests contestants through spectacular and impressive physical games, where the key is to overcome their instincts; it’s the ultimate test of mind, body and family bonds.

A recent hit in the US for ABC Networks, the family-friendly format launched as the #1 show of the night on network television, won its slot for 18-49s and 25-54s. The 8 x 60’ series was produced by Banijay Studios North America, executive produced by Hollywood superstar, Ryan Reynolds (Deadpool), and hosted by Adam Scott (Parks And Rec, Big Little Lies). 

Elliott Chalkely, Vice President of Sales at Banijay Rights comments, “The fun-loving mischievous tone of Don’t is just the tonic international audiences need right now. We at Banijay Rights are very excited to see the first international adaptation go into production in Mexico with Endemol Shine Boomdog, for Azteca - a highly-esteemed partner of ours.”

“Being able to offer audiences quality content and entertaining international formats produced in Mexico is a top priority for TV Azteca and Don't is a clear example of this," adds Alberto Ciurana, General Director of Contents and Distribution of TV Azteca.

“We are thrilled to partner with the team at TV Azteca and our new colleagues at Banijay Rights to bring Don’t to Mexico,” says Endemol Shine Boomdog CEO Alejandro Rincon. “This is such a fun concept and with the great Adal Ramones as our host, we believe we’ll be able to deliver something special to the Mexican audience.”

About Banijay Rights
Leading independent global distributor, Banijay Rights, represents a world-class, multi-genre portfolio of over 88,000 hours of standout programming. Leading distribution for the largest international creator and producer, Banijay, the division handles the exploitation of some of the planet’s best scripted and non-scripted brands.

Representing quality, excellence and experience in the business of linear and non-linear television and ancillary activity across all platforms, Banijay Rights’ catalogue encompasses a host of top titles from Banijay’s 120+ in-house labels, and a number of third-party producers, spanning drama, comedy, entertainment, factual, reality, family, formats and theatrical.

Delivering high-quality IP, which was born locally and travels globally, the distributor offers the best stories told the best way. Its landmark brands include Survivor, Big Brother, MasterChef, Temptation Island, Grantchester, Extreme Makeover: Home Edition, Deal or No Deal, Versailles, Biggest Loser, Home and Away, Money Drop, Mr Bean and Black Mirror.

Built on independence, creative freedom, entrepreneurialism and commercial acumen, Banijay Rights operates under the direction of Chief Executive Officer, Cathy Payne.

About Endemol Shine Boomdog
Endemol Shine Boomdog, a division of Endemol Shine North America, develops and produces original content for the U.S. Hispanic and Mexican TV markets. Endemol Shine Boomdog produces some of the top unscripted and scripted series in the region, including “Mira Quien Baila” (Univision), “MasterChef Latino” (Telemundo), “MasterChef Mexico” (TV Azteca), “Me Caigo de Risa” (Televisa),  “Chumel con Chumel Torres” (HBO), “Nicky Jam: El Ganador” (Netflix), "Se Rentan Cuartos" (Comedy Central Latin America), breakout hit “Quien es la Mascara” (Televisa), as well as upcoming scripted series “Subete a Mi Moto” (Amazon Prime) and “Tu Cara Me Suena” (Univision).

About TV Azteca
TV Azteca is one of the two largest producers of Spanish-language television programming in the world, operating four television networks in Mexico:  Azteca uno, Azteca 7, adn40 and a+, through more than 300 owned and operated stations across the country. The company also operates TV Azteca Digital, the operator of several Mexico’s most visited websites and social media platforms.

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